Best Ways to Roll Out Your Black Friday Cyber Monday Deals & Engage Customers

Black Friday and Cyber Monday (BFCM) are a golden opportunity to capture the attention of eager shoppers. But it’s also one of the most significant (and stressful) days for small business owners, marketing teams, and agencies alike. With over $12 billion spent by Cyber Monday alone in 2022 and 2023, this period has become a competitive battlefield for online retailers. For any brand looking to stand out with irresistible deals, BFCM is a prime moment. The challenge? Getting noticed in the sea of promotions. In this post, we’ll dive into the best ways to roll out your Black Friday Cyber Monday deals and keep customers engaged for 2024.

Highlights

• Timing is everything—start early, use past data to predict trends, and focus on what your customers really want.
• Dominate your audience’s attention by combining email blasts, social media buzz, and smart retargeting ads to keep your deals front and center.
• Don’t let the momentum die—follow up with exclusive post-sale offers, engage on social media, and keep the excitement alive with extended promotions.

Black Friday and Cyber Monday Trends

The importance of Black Friday and Cyber Monday (BFCM) is undeniable, but looking at the numbers offers deeper insights. Beyond highlighting the sales potential, past data helps retailers shape smarter strategies for upcoming campaigns.

In 2023, despite rising inflation, participation in Black Friday and Cyber Monday remained strong. The National Retail Federation reported an 8.2% growth in online and non-store holiday sales, reaching $276.8 billion. 

Core retail sales also saw a 3.8% increase over 2022, hitting a record $964.4 billion, according to the US Census Bureau. Overall, 2023 sales grew by 3.6%, pushing total retail figures to an unprecedented $5.13 trillion.

Among 9 key retail categories, electronics and personal care items saw the highest growth, each rising by more than 9%. These trends offer valuable insights for shaping 2024 strategies, highlighting which categories may perform best and what consumer behavior to expect.

Best Ways to Execute Your Black Friday Cyber Monday Deals Strategies 

Plan Your Black Friday Cyber Monday Deals in Advance

Black Friday and Cyber Monday (BFCM) don’t just happen overnight—successful campaigns are the result of careful, early planning. While it’s tempting to focus on the chaos of the actual sale days, the real work begins weeks (or even months) before. The earlier you start preparing, the better positioned you’ll be to capture shoppers’ attention before they’re bombarded with offers from every direction.

Start by mapping out your promotional calendar well in advance. Many shoppers are now looking for deals long before Black Friday, so launching early can help you get ahead of the competition. Use data from previous years to guide your strategy—what were your best-selling products? What types of promotions drove the most traffic? These insights will help you prioritize key dates and products for 2024.

Key considerations for early planning:

• Inventory management: Ensure you have enough stock of your top-selling items to avoid running out at the worst possible time.
• Customer profiles: Segment your audience based on their past behavior. For example, frequent buyers may respond well to early access deals, while first-time buyers might need more aggressive discounts to convert.
• Cross-channel consistency: Make sure all your marketing channels—email, social media, and paid ads—are aligned and ready with consistent messaging.

Harness the Power of Historical Data

One of the most effective tools at your disposal is historical data. Analyzing performance from previous Black Friday and Cyber Monday campaigns can help you predict trends and make better decisions for 2024.

Look closely at data from the last two years to identify patterns. Did certain products consistently perform well? Were there times during the day or specific days when traffic spiked? These insights can guide everything from product selection to promotional timing.

For example:

• Product focus: If electronics or beauty products drove the most revenue last year, prioritize those categories again in your marketing.
• Timing: If you notice that most purchases happened after a certain time, schedule your most aggressive offers during those peak hours.

Also, keep an eye on broader industry trends. The National Retail Federation often reports on which categories are expected to grow. Use these insights to tweak your strategy and make sure you’re promoting products that are on-trend and in demand.

Make Promotions Easy to Find and Use

It’s no secret that discounts are the main attraction during BFCM, but how you present them can make all the difference. Confusing or hard-to-find promotions will turn shoppers away, especially when they’re expecting a quick, seamless experience. Your deals need to be front and center.

• Prominent Placement: Display your best offers across all touchpoints—emails, social media, website banners, and even paid ads. Consider using pop-ups on your homepage or a floating bar to remind visitors of your ongoing sale.
• Dedicated Landing Pages: Create specific landing pages for your Black Friday or Cyber Monday deals. This can help drive traffic directly to your offers and improve conversion rates. For example, a “Black Friday Tech Deals” page can streamline the shopping experience for tech-savvy customers.
• Simplify Discounts: Make it easy for customers to apply discounts. Auto-apply promo codes at checkout or use one-click buttons to add deals to their cart. The less friction, the better.

Extend Your Sale Beyond the Big Days

While Black Friday and Cyber Monday are the main events, limiting your sale to just those two days could mean missing out on additional revenue. More and more retailers are offering extended sales windows, and for good reason—some customers are ready to shop early, while others might need more time to make a decision.

• Pre-Sale Strategy: Launch your deals a few days before Black Friday to capture early shoppers. This can give you a head start on the competition and attract customers before they get overwhelmed by the flood of offers.
• Post-Sale Strategy: Don’t stop after Cyber Monday. Offer additional deals or deeper discounts in the days following to entice late shoppers, or to move leftover inventory. Promoting a “Cyber Week” or “Last Chance” sale can help drive traffic even after the main event.

Build Anticipation and Urgency

Creating a sense of urgency is key during BFCM. Shoppers know that deals are limited, but it’s up to you to remind them just how limited they are. Use dynamic ads and interactive content to build excitement and encourage quick action.

• Countdown Timers: Incorporate countdown timers in your emails, website banners, and ads to remind customers that time is running out. This tactic works particularly well for flash sales or limited-time offers.
• Interactive Ads: Shoppable videos or interactive ads can be a great way to engage shoppers. These formats allow users to explore and purchase products directly within the ad, shortening the path from discovery to checkout.

Personalize Your Campaigns for Maximum Impact

Personalization is more important than ever. Shoppers expect tailored experiences, and Black Friday and Cyber Monday are no exception. By leveraging customer data, you can create personalized email and ad campaigns that feel relevant and compelling.

• Email Campaigns: Segment your email lists based on past purchase history, browsing behavior, and customer preferences. For example, if a customer frequently buys skincare products, send them targeted emails highlighting your best BFCM deals in that category.
• Retargeting Ads: Use retargeting to reach customers who have shown interest in specific products but haven’t completed their purchase. For instance, if a shopper added a laptop to their cart but didn’t check out, serve them ads featuring a discount on that exact item.

Simplify Your Checkout Process

The checkout process is often where sales are won or lost. A complicated or lengthy checkout can lead to abandoned carts, especially during the fast-paced BFCM season. Keep the process as streamlined as possible to avoid losing potential customers.

• Guest Checkout: Allow customers to check out without creating an account. This small convenience can significantly reduce friction.
• Clear Pricing: Display all costs upfront, including shipping, taxes, and any additional fees. Surprises at checkout lead to abandoned carts.
• Mobile Optimization: Many shoppers will be browsing and buying from mobile devices, so your checkout process needs to be mobile-friendly. Ensure that buttons are easy to click, forms are simple, and the experience is smooth.

Prepare Your Customer Support Team

Expect a surge in customer inquiries during BFCM, especially from first-time buyers. Quick and responsive customer service can make the difference between a sale and a lost customer.

• Live Chat and Chatbots: Adding a live chat or chatbot to your site can help address common customer questions in real-time, reducing the need for direct human interaction. This is particularly useful for answering questions about shipping, returns, or product availability.
• FAQ Page: A well-organized FAQ page can cut down on repetitive questions and give customers immediate answers. Make sure it’s easy to find and covers the most common questions related to your BFCM deals.

Post-BFCM Sales Strategies

The end of Black Friday and Cyber Monday doesn’t mean your marketing efforts should stop. Keeping your audience engaged after the sales rush is key to maintaining momentum.

• Post-Purchase Follow-Up: Send a follow-up email thanking customers for their purchases, and provide incentives for future buys. This gesture encourages loyalty and can lead to repeat business.
• Highlight Remaining Deals: Promote any leftover or extended deals that customers may have missed during Black Friday. This can attract shoppers still looking for bargains.
• Social Media Engagement: Keep engaging with your audience on social media. Share user-generated content, showcase your products, or offer helpful tips to remain top-of-mind.
• Extended Promotions: Consider running a “Cyber Week” or an “Extended Black Friday” sale to sustain momentum. This can entice those who missed out on earlier deals.
• Email Marketing: Share relevant content, updates, and promotions throughout the holiday season. Consistent communication helps keep your brand in focus and can drive additional sales.

Achieve Your Goals for Black Friday and Cyber Monday Deals with ConnectPOS

Make the most of Black Friday and Cyber Monday (BFCM) with ConnectPOS, featuring essential tools to drive sales and enhance customer satisfaction.

• Omnichannel Experience: Deliver a seamless shopping experience across online, mobile, and in-store channels. Real-time synchronization of inventory and customer data prevents overselling and boosts satisfaction.
• Personalized Campaigns: Leverage data to create targeted promotions based on customer behavior. Tailor your BFCM deals for segmented audiences to maximize impact.
• Unified Inventory Management: Keep stock levels consistent across all platforms, ensuring you meet demand without stockouts or overstocks.
• Click-and-Collect: Offer convenient shopping options like click-and-collect, blending online and offline shopping to enhance customer loyalty.
• Real-Time Analytics: Monitor sales and customer behavior in real-time to make informed decisions and adjust your strategy as needed.

With ConnectPOS, you can optimize your BFCM strategy, boost sales, and strengthen customer relationships during the busiest shopping days of the year.

FAQs on Rolling Out Black Friday & Cyber Monday Deals

1. When should I start planning my Black Friday Cyber Monday deals? 

It’s best to start planning at least a month. This allows you to prepare marketing materials, set up your website, and create a buzz around your deals.

2. How can I effectively promote my deals before Black Friday and Cyber Monday? 

Use social media, email marketing, and your website to promote your deals. Create a sense of urgency with countdowns and sneak peeks.

3. What types of Black Friday Cyber Monday deals should I offer? 

Consider offering a mix of deep discounts, bundle deals, and exclusive offers for loyal customers. Tiered discounts based on spending can also encourage larger purchases3.

4. How can I make my deals stand out? 

Personalize your offers, use eye-catching visuals, and create dedicated landing pages for your deals. Highlight the benefits and exclusivity of your offers1.

5. What are some tips for engaging customers during Black Friday and Cyber Monday?

• Use chatbots to assist customers and answer their questions quickly.
• Offer exclusive deals to long-time customers to make them feel valued.
• Run social media contests to increase engagement and attract new customers.

Conclusion

As an online marketer, you may always anticipate higher sales and increased customer engagement, but ensuring a smooth flow of customers can still be challenging. This blog has shared essential ideas and strategies for Black Friday Cyber Monday deals to help you enhance your campaigns and boost sales during the Black Friday season.

Adopt these ideas and tactics to maximize your store’s revenue this holiday season. Ready to take your sales to the next level? Discover how ConnectPOS can streamline your checkout process and elevate your customer experience. Get started today!