Apple flagship store: Unveil the leading brand’s customer experience strategy

A multitude of people visit the Apple flagship store monthly to play with the most fantastic computer equipment and gadgets offered by the technological world. In this post, we shall specifically unveil this leading brand’s customer experience strategy.

Beyond a store

This brand makes its branding unique, which means it removed the word “Store” from its location names. And instead of Apple Store, Apple gives it new names such as “Apple Union Square.”

This move means the brand does not wish its shoppers to think of its Apple flagship store locations as solely “stores.” Obviously, the best way of doing so is to stop its staff and customers from using that word as soon as possible. 

These days, people visit an establishment not only to purchase something but also to enjoy experiences. And as the Apple flagship store is more similar to “town squares” than retail channels, customers can get the desired experiences.

The “Town Square” shopping experience in the Apple flagship store

Apple’s stores focus more on enriching customer experience options than only being a place for them to buy stuff. It has done its utmost to redefine the role taken by its stores and staff in the community. In other words, Apply intends to become a town square where its best products and services are accessible and everybody is welcome.

For example, the 1st of these new generation Apple flagship store locations was launched in Union Square in downtown San Francisco. The sliding glass door at more than 40 feet high at the entrance looks small compared to the internal video wall at 50 feet. Considering all the comfort and space offered, it is more akin to a meeting location for the community than a selling place.

The impressive customer services

One of the reasons why Apple’s flagship store stands out is its impressive customer service. The store is outfitted with a special team hired for the dedicated mission of educating customers about skills, for instance, the best way of taking the most beautiful pictures using their phone’s camera and leveraging photography applications. Besides, they are ready to assist Apple users in downloading applications such as Apple Music and support them with any issues they might encounter. Plus, a team is available solely for troubleshooting and repairing the brand’s products.

Also, the store features a glass facade that allows natural light to enter and creates a spacious and inviting atmosphere. It showcases various products and accessories in different zones, such as the Home Zone, the Creative Zone, and the Genius Zone. This way, customers can explore and interact with the products and get personalized advice from the staff.

Statistically, Apple has a 90% customer retention rate, which means that most of its customers are repeat buyers who are satisfied with their products and services. Apple also ranks as the most valuable brand in the world, with a brand value of about $263.4 billion. These factors contribute to the store’s popularity and profitability.

Beyond gadgetry

Apple is not just a tech giant that sells gadgets. It is also a brand that strives to create community among its customers and fans. One of the ways it does this is by transforming its flagship store into a community center where people can learn, explore, and connect with each other. 

According to Apple, its flagship store on Fifth Avenue in New York City is “a place for creativity, collaboration, and learning.” The store offers free sessions on various topics, such as photography, video editing, art, and coding. It also hosts events with artists, musicians, and experts. The store is open 24/7, so anyone can drop by anytime to shop, get support, or join a session. 

Apple believes that its store is more than just a retail space. It is a place where people can discover new passions, develop new skills, and share their ideas with others. The brand’s vision is to position lifestyles first in its priority list, followed by gadgets. The company thinks the bigger it grows, the more responsibility it has to serve the community. Apple has a huge responsibility nowadays – it responds to the needs and interests of the people who use its products and services.

Conclusion

In conclusion, we hope that you know better the customer experience strategy of the Apple flagship store that is dedicated to delivering something novel and fascinating for consumers. If you want a Cloud POS that can leverage customer’s experience in the flagship store, call us for more information and help!