Happy Thanksgiving is not only an opportunity to give thanks to loved ones and friends, but it also serves as the unofficial start of the holiday shopping season. Take advantage of this opportunity to express your gratitude to your current audience members and draw in new people who are looking for a happy Thanksgiving discount.
There are several methods to thank your subscribers, support a deserving cause, and offer your clients useful information around the holidays. Use these happy Thanksgiving marketing strategies to engage this audience early and get them prepared to visit your store online.
Create Thanksgiving-related Content
Make regular content to improve your SEO (search engine optimization) during the holidays. Recipe exchanges, employee highlights, Thanksgiving decorating suggestions, and teases about your future promotions are a few Thanksgiving marketing strategies you may use on social media.
Your posts on social media should be varied. To create a connection with your customers, tease them with offers and promotions to make them excited for the happy Thanksgiving holiday.
Thanksgiving-related Email
To wish your consumers a good Thanksgiving and to remind them of the bargains you will be offering soon, use an email template with a Thanksgiving theme. In your email, include Black Friday, and Cyber Monday and make any special offers or in-person and online marketing known.
Reward Loyal Customers
A great brand relies on repeat customers, so why not express your appreciation by providing something in return for their devotion? Think of many ways you might thank your most devoted clients. Create an email campaign with special incentives to demonstrate to your clients how valuable they are to you. If you have a rewards program, you might consider giving recurring customers double points for holiday purchases.
So many of your customers at this time of year probably have a happy Thanksgiving dinner or time with friends and family on their minds the most. Therefore, think about allowing them more time in your email advertising campaign to take advantage of a unique promotion. You might even give loyal consumers a discount on their subsequent purchases as a sign of thanks if it fits your brand.
Upgrade your Loyal Perks
Informing your customers of member-only discounts will encourage them to visit your store. Some suggestions are:
Early entry
While other customers must wait until Black Friday or Cyber Monday to take advantage of your promotions, VIP/loyalty club members get BFCM (Black Friday, Cyber Monday) prices a week in advance.
Privileged access
Members of loyalty programs are eligible for additional discounts and deals beyond the standard Black Friday and Thanksgiving sales.
Extra benefits
By providing a little extra reward “oomph” for loyalty club purchases made over the Black Friday/Cyber Monday weekend, you can draw in more transactions. For instance, if clients typically get $10 in store credit for every $100 they spend, double it to $20 for purchases made on Black Friday and Cyber Monday.
Don’t forget to widely publicize these extra-special benefits prior to happy Thanksgiving. It may aid in increasing the number of people that participate in your loyalty program.
Give Back This Thanksgiving
Thanksgiving is a holiday centered around giving, making it the ideal opportunity to hold a charitable event. Join forces with a neighborhood charity and motivate your clients to give. Organize a fundraising activity, such as a canned food drive or a charity fun run.
While many Thanksgiving marketing strategies focus on attracting consumers to your company, this one is more about enhancing your reputation in the neighborhood and cultivating relationships with possible new clients. If at all possible, link the charity and your business.
Conclusion
Before you realize it, Thanksgiving will be here, so it’s time to start planning your marketing campaigns to bring customers into your store. The client’s lifetime value that results from a little work now will be enormous in the future.
Contact us if you’re willing to create something extraordinary for this happy Thanksgiving season.
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