The two critical factors that drive your store performance and boost sales are visual merchandising and retail display.
Customers are usually attracted to eye-catching images. Hence if a product looks impressive, it will eventually be purchased by customers. Moreover, great window displays in stores will help retailers increase footfall along with improving sales revenue.
In this article, we will discuss some 7 retail display ideas that will maximize your store performance.
Encourage customers to engage with the products
It is a true fact that most people seem to like window shopping rather than shopping online. This is because they want to engage with products physically. And the sense of physical touch is what motivates them to buy the products.
Hence, retailers should consider creating more chances for customers to touch the products. Besides, do not keep them in retail display cases or boxes, which may distract customers and make them shy away from buying it.
Up-sell and Cross-sell
Upsell refers to the attempt at persuading customers to buy upgrade or more pricey products when the customer has already owned the older versions. Whereas cross-selling means encouraging customers to purchase complementary products or relevant items.
It is important that retailers accurately point out customer requirements in order to use the correct combination of products for upselling and cross-selling strategies.
Include detailed information on products
Showcasing the product descriptions is a great way to notify customers about the products. This idea enables customers to know more about the product details before deciding to make any purchase. And if customers are assured of the products and their benefits, they are more likely to buy it with good grace.
Great lighting
Retail stores can attract potential customers by keeping your store well-lit. Retail stores should set up products under an attractive light source as a possible display idea. Bright or accent lighting in stores greatly contributes to maximizing footfall.
Take advantage of Seasonal Events
Seasonal products can be used as a tool to attract potential customers along and increase in-store sales revenue. Retailers can produce some discount schemes according to the festivals and seasonal events, which may greatly catch the customer attention.
Make it smart and witty
Another retail display idea to improve your store performance is to entertain customers via product displays. Retailers may add some inspiring quotes on the packaging of the products. There are dozens of inspiring texts that are suitable for products as well as for the stores. This interesting idea not only can complement your items but also makes the buyer have a closer look at the products via display.
Make use of Technology
If your store is running out of space, then you can use technology to showcase your products to your customers. This is a great way to extend retail display ideas for retail stores along with maximizing your store performance.
Final Thoughts,
Eye-catching retail display idea is a great method of attracting potential customers and increasing sales revenue. With well-designed fixtures, retailers are definitely able to increase the number of purchases up to 50%.
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